Each new year provides a fresh start and a chance to devise ways to improve your fundraising efforts. Take some time to map out goals, methods and your ministry's intention, and set plans to boost service for 2016.
If your ministry doesn't have a fundraising strategy, now's the time to create one. Start mapping out what needs to be achieved over the next several months. A specific fundraising goal will keep all parties on track.
This is also a good time to reflect on 2015. Which fundraising methods worked, and which fell short? Make the good ideas even better, and remember: Bad ideas aren't failures, they're lessons. Learn from what didn't work and bring that with you into the new year.
Next, determine your resources. What tools will carry over from 2015, and what will you acquire in the next year? Keep in mind funding, donor software and staff when considering resources.
A SWOT – strengths, weaknesses, opportunities and threats – analysis will provide vital insight into your ministry. Make it a team effort and involve volunteers, staff, donors and prospective donors. What is your ministry good at, what else can it do and what's stopping it from charging ahead?
When setting goals, make sure they're SMART: specific, measurable, achievable, results-oriented and time-bound. Don't stop at "We want to increase donations." Go beyond that to "We want an average of 15 percent greater donations over last year's total by the end of next December."
Finally, think about the spiritual development of yourself and your ministry. Focus on ways to improve yourself and deepen your faith while keeping your ministry connected and motivated.
Set your 2016 goals with a purpose. Define what you want your ministry to accomplish in clear, concrete terms, set specific goals and evaluate what to carry forward into the new year.