Ministry software stores donors' contact information, including phone numbers, which makes it easy for organizations to launch a texting campaign. Whether people are walking to work, waiting in line at the grocery store or waiting at the bus stop, many are on their phones. Individuals use their phones to search the Web, email colleagues and friends and text. In fact, about 73 percent of American adults send and receive text messages, according to The Pew Research Center's Internet & American Life Project.
The Nonprofit Times indicated text donation is becoming a strong fundraising and marketing tool for ministry nonprofits. Short message service campaigns are convenient and instant for donors, PR 20/20 reported. Stakeholders have their phones at their fingertips and it doesn't require too much effort on their part. All they have to do is send a message to a short code provided. Financial contributions are charged to the donor's phone bill. This type of fundraising campaign supports an on-the-go type of lifestyle.
Technology platforms like TextMarks and Ez Texting make it easy for NPOs to execute a texting campaign. Organizations can launch a campaign by utilizing one of these tools, developing a simple call to action.