Donation Management SoftwareNonprofit Donor Software

4 Kinds of Visual Content to Engage Donors

Visual content is a powerful tool that ministries can use to engage donors on social media. It can help boost online presence and improve connection. Statistics show that visual learners make up around 65 percent of the population, and the brain processes visual information 60,000 times faster than text, making visual content an essential—and possibly and underused—part of your marketing strategy.

Here are four kinds of visual content that will engage your nonprofit donors:

Visual Content that Engages Donors: Storytelling

Storytelling is one of the most powerful ways to engage your donors and strengthen your marketing approach. Stories capture the interest of donors and supporters and allow them to form a personal connection with your nonprofit. Effective storytelling has the power to increase donations and the number of volunteers for your organization. Using visual content, you can create a story that resonates with your donors and inspires and motivates them to action.

Visual Content that Engages Donors: Infographics

Infographics are a good choice when you need to explain large or confusing data points to donors and supporters. Create infographics about the information that donors want to know, such as an update on a campaign or to illustrate a human-interest story. Using data, infographics draw attention to the seriousness of your cause and can be shared easily on social media.

Visual Content that Engages Donors: Images with Quotes

According to NonprofitSource, tweets with images receive 18 percent more click-throughs, 89 percent more likes, and 150 percent more retweets. Fifty-nine percent of Gen Xers donate after seeing a message or image on social media. Because visual content has become such an integral part of social media, it’s crucial for your nonprofit to use it to effectively engage donors.

Visual Content that Engages Donors: Photos

Photos catch people’s attention on social media and cause them to stop scrolling and take a closer look. Every 60 seconds, almost 150,000 photos are uploaded to Facebook. Share photos from events, create a collection of photos, share behind-the-scenes activities, and highlight volunteers and their contributions.

Photos from an event can be used to give donors a glimpse of the event’s success or even to promote the next event. By creating a collection of photos from a big day or special event, your nonprofit can share the excitement of the event with donors. You can also share photos of things happening behind the scenes, such as event setup or early prep work done by your staff.

Used together, these kinds of visual content can be part of a strong online presence, communicate your ministry’s mission quickly and effectively, inspire your current donors, and attract new ones. And with the right CRM, like StudioEnterprise with Advanced CRM, you can plan and execute your marketing strategy, report on its effectiveness, evaluate the results, and adjust future plans for even better effectiveness. Click here for a demo!