Technology changes, and one of the largest changes over the last decade is the move from stand-alone software to browser-based solutions. When it comes to a relationship management solution, you want browser-based CRM or Donor Management Software to protect you against malicious attacks, loss of data, and emergency protection.
A Browser-based CRM Protects You
In 2020, when COVID-19 hit, nonprofits and ministries were hit hard. In-person events came to a halt and workers were sent home. According to the “Nonprofit Response to COVID-19 Crisis” report by BKD CPAs & Advisors, when asked “Does your organization currently have adequate technological resources to work remotely?”—40% of respondents felt at a loss as to how to continue operations.
Nonprofits and ministries that used desktop computers and dedicated software were at a severe disadvantage—even the staff couldn’t come into the office to reconcile the books let alone receive donations. But those with a browser-based CRM or Donor Management Software solution found themselves open to new opportunities. Staff could access all their systems from anywhere—church, home, even the mission field. They could also use any device—a desktop computer, a laptop, a tablet or a smartphone. With a few clicks they could receive donations, manage and track giving, and keep operations running.
A Browser-based CRM Prepares You
While nonprofits and ministries are looking for new ways to reach their constituents and donors, a good CRM can keep operations on track in the background, so you don’t have to be bothered with the technology…and can instead focus on what’s important: the outreach. And if there’s one thing non-profits agree on, it’s that COVID-19 has changed the way organizations need to be prepared in the future. Donors aren’t likely to start attending events again for some time, so it’s important to continue working on other aspects of outreach while your CRM keeps your administration moving forward.
Try a Browser-based CRM
If you’re ready to look for a new way to reach your members—a way that can protect you and prepare you—try a browser-based CRM like DonorDirect’s StudioEssentials today. It’s robust and affordable. Click here to schedule a no-obligation demo. We look forward to helping you empower your organization today!