Ministry software provides a nonprofit with insight into its performance. Organizations need this concrete data to inform constituents about the NPO’s status. Donors choose to give financial contributions based on how the NPO is performing and whether the ministry organization is making an impact, according to Root Cause, a cause-oriented consulting firm. To earn respect and donations, it’s crucial for ministry nonprofits to offer these updates to stakeholders.
Donors seek information on how the NPO is performing
According to Root Cause’s survey, “Informed Giving: Information Donors Want and How Nonprofits Can Provide It,” 69 percent of stakeholders are motivated by knowledge of an organization. When donors seek information, they search for data regarding the impact the organization is making, its fundraising and overhead costs and the social issues the NPO is addressing.
NPOs can inform stakeholders with data and anecdotal evidence
To satisfy constituents’ inquiries, ministry nonprofits should place information about the social issues being addressed on their websites. Additionally, offer stakeholders information about evaluations or program assessments. Donors appreciate learning about ratings, reviews and recommendations as well as if the NPO is using best practices. List projects in which the NPO is raising money and offer details about the geographical area that is being served. With this material, donors will be able to make informed decisions.
Stakeholders want to know financial information
Guide Star, a nonprofit research firm, reported that advisors and foundation grantmakers want to see the bigger picture. For example, they want to know whether the organization is credible, as well as its mission and approach. Individuals seek material on how the NPO allots its funding and the importance of the cause.
Software for nonprofits can analyze how the organization is doing. Organizations can then present dashboards, pivot tables and charts, which breaks down complex information into straightforward material for donors.