Ministries can simultaneously share their unique stories and earn donor trust through implementation of worship software. Websites and giving platforms that are consistent with a ministry’s individuality will build membership and make reaching financial goals possible.
Telling a good story
Peter Lowry, who publishes MassNonprofit.org, wrote that the core of human communication is storytelling. Ministries must be able to relate their story to constituents in order to thrive. Characters, plot, action and resolution are all components of a compelling story and are necessary parts to the whole message organizations must deliver to prospective and current donors. By reiterating its story, a ministry’s traditions will survive and grow. A story can be anything from a description on how the organization got started to a mission statement. The Center for Nonprofits published a guide on critical points to consider when starting an organization. They encouraged having a mission statement to refer to that ties all the stories together.
Building an identity
A ministry’s story is just one part of its entire identity. Nonprofit Quarterly warned against the trend of diluting an organization’s overall purpose. Each ministry should stand out for all of its unique missions and members. The journal claimed that a multidimensional approach to creating an identity for a congregation will increase collaboration and meaningful relationships.
According to Forbes, when customers (or in this case, contributors) visit a website, the messages need to be consistent and distinguishable from other similar groups. The stories behind the organization should be presented boldly and intuitively accessible for readers. People don’t want to visit a cold, corporate site. They want to see the ministry’s personality. Invitations to share their own stories or donate to a cause they believe in should be readily available.
The Bridgespan Group iterated that nonprofits must have a system for accumulating stories and establishing a reliable identity. Whether there are staff members collecting stories from real people to share through the website or creating colorful charts with data documenting the effects a ministry has had on the community, a system must be in place so no piece of the ever-expanding puzzle is lost.
With ministry management software, all of these important features are possible. Ministries can use their own websites to accept gifts so donors don’t have to enter their information to a third-party site. This keeps their experience consistent with the identity of the organization.