When it comes to relaying information to your partners or to prospects, there’s nothing as important as good communication. Using the right communication channels is imperative for nonprofits. After all, if your message doesn’t reach your audience, it doesn’t matter how life-changing it is; they have to hear your message to act on it.
But with so many communication channels available, which ones are the right ones for nonprofits?
The Top Communication Channel for Nonprofits: HOME
When people search for information, the first place they go is the Internet…and the best place for them to find out more about you is on your website. According to a poll from the Nonprofit Marketing Guide, 80% of nonprofits find their own website is king when it comes to communicating with the world. Having an easy-to-navigate, mobile-friendly website is your number one priority; number two is making sure it’s consistently updated with your latest news and information. A blog, resources, information about you, and an easy way to learn more by contacting you should all be part of your website strategy—designed not only to bring people into the fold, but to keep them there.
The Communication Channel Growing for Nonprofits: Social Media
Second only to their own website, 71% of nonprofits use social media channels to communicate with the world. Social media is no longer just a “fun” way to reach out—it’s critical to your success. Facebook, Twitter, YouTube, and Instagram are hands-down the most popular channels (in that order) and should be a vital part of your nonprofit’s strategy. Video, especially, has grown in popularity on all these platforms.
Possibly the Most Effective Communication Channel for Nonprofits: Email
In addition to putting information on your website and social channels, email remains one of the top three solutions for communication for nonprofits. Sixty-seven percent of nonprofits find it very useful, but it’s also often considered the most effective channel. Because email is pushed directly to users’ inboxes, nonprofits are able to engage with their audience using this channel most effectively. Of course, having a strong subject line and compelling reasons for emailing are always key.
The Secret Behind Good Communication
Other methods of communication remain for nonprofits such as events, print, and media relations, but today, none quite hold the power of a good website, social media, and email. To communicate most effectively, nonprofits should implement a time-tested solution such DonorDirect to handle their communication in a way that’s fully integrated into their contact and accounting system. Click here to schedule a personalized demo with our team today and see for yourself how you can amp up your communication strategy, reaching the world with your message.