The adage says, “A picture is worth a thousand words,” but for ministries, a picture might just be the key to monthly recurring gifts. Creating a monthly recurring gift infographic that shows how monthly recurring giving affects lives allows your donors to connect with real, tangible results. Statically, givers who set up recurring donations give 42% more each year than those who give one-time donations, so the benefit of encouraging recurring giving is clear.
Here are five tips for creating a monthly recurring gift infographic for your ministry.
1. Determine Overall Annual Costs
Make your annual successes quantifiable. With the right CRM, like StudioEnterprise with Advanced CRM, you will be able to find a total annual cost for accomplishing your mission, taking into account your ministry’s overhead, marketing, and staff salaries. For example, if your mission is to educate children in Africa, determine your overall annual cost to achieve this. If you have several projects (i.e. building schools, feeding children and drilling water wells), then determine annual costs associated with each one.
2. Break Down Monthly Needs
Once you determine your overall annual costs, determine your ministry’s monthly donation needs. For instance, if your ministry buys shoes for children in Africa and you find that it costs you $300 to buy shoes for 30 children, then for only $25 per month, one of your donors can buy those shoes and make a huge difference in those children’s lives. That’s an exciting thought and a beautiful opportunity that you are allowing your donors to participate in.
3. Provide a Range of Prices
Break down your expenses to include different donation levels. If, for instance, your mission is building schools in Africa, then determine the costs to build the school, buy books, employ a teacher, etc. By associating a specific cost to each of these expenses and giving your donors a range of prices, you’re allowing them to contribute at a level that’s comfortable for their bank account. You’re also allowing them, in essence, to “shop” for the items that speak to them. Someone who is devoted to encouraging literacy may buy books; whereas a retired teacher may enjoy supporting a teacher’s salary.
4. Use Simple Icons and Symbols
Keep the focus on the goal of your infographic. Icons or symbols allow readers to understand your needs and donation amounts quickly. The point is communication, not art. Also, keep in mind that donors will be viewing this on different devices, so it must be clear on something as big as a desktop and as small as a smartphone.
5. Include Social Media Hashtags and Tags
In addition to your ministry’s name and website, add social media hashtags on your infographic. This will allow you to monitor the graphic’s effectiveness and reach.
A monthly recurring gift infographic is a great way to communicate your mission at a glance, make your successes quantifiable, build awareness of your needs, and encourage automatic monthly donations. Of course, all this requires accurate reporting.
If your current CRM is unable to provide you with the reports you need to quantify your ministry successes or handle recurring donations, contact us at DonorDirect. One of our representatives would love to show you how our DonorStudio products can help you succeed in your ministry goals. Click here to request a free demo.
