Fundraising management software can help nonprofits better tackle new challenges. Here are a few common issues these organizations face on a regular basis:
Tons of customers – Aaron Hurst, President and Founder of the Taproot Foundation, wrote on the Huffington Post that nonprofits have a unique situation when it comes to customers. On top of handling donors, the groups to which the funds are going need attention as well. There are tons of people to please all the time.
Silent competition – Hurst also mentioned the strange realm of competition between different charities. They must promote their organizations in a way that convinces donors to give without directly alluding to why they should give to them instead of another group.
Maintaining relationships – When it comes to continued sponsorship of a nonprofit, many donors fall short or lose interest. They give once or twice, and that's the end of their contributions. A Snapshot report compiled by America's Charities reported that half of the nonprofits that participated in the survey replied that they have good relationships with corporate donors. However, 90 percent said that maintaining these relationships was very difficult.
In the same study, 90 percent of all participants said that they were working with new technology to better handle the evolving challenges facing their nonprofits. Investing in fundraising management software can help remedy each of the problems listed here, among many others.
Fundraising software is built to ensure a strong relationship between the charity and its donors. With more customers than most businesses have to manage, tools that sort contact information and give donors control over their own profiles make the giving process user-friendly and seamless.
Strong donor relationships are a nonprofit's best bet against stiff competition. Keeping backers engaged will keep them from veering off in other directions. Investing in fundraising software today is a must.