Donor software plays important role in natural disaster relief

Donor management software can help ministries respond quickly to unexpected fundraising events in the wake of a natural disaster. Mother Nature does not care if a ministry is ready or not; she'll strike. Donor software services will help ministries strike back.

Tornadoes and earthquakes are prime examples of nature's relentless ability to surprise communities and cause considerable damage in seconds. Immediately following such an event, the instinct in many folks is to send help to those affected. Though it may seem that material donations like food and blankets are beneficial, sending these items can overwhelm rescue efforts, The Arizona Republic reported.

Forbes confirmed this with a report that often there is no specific contact at the disaster site to accept packages sent from afar. The magazine also mentioned the many scams and faux charities that emerge right after catastrophes strike. It's important that donors focus on giving money to official nonprofits assisting the victims rather than offering funds to brand new, potentially fake organizations.

With donor management software, nonprofits can respond quickly and securely to those people eager to help relief efforts. In addition to an ability to contact all patrons with lightning speed, ministry software systems streamline the campaign and event planning process. Ministries can set goals, track progress and assign roles to committees.

Ministry software also lets users create specific marketing lists. This means donors who consistently fundraise for natural disasters can be kept on one contact list, making connection in a time of need much simpler. Receiving an email from a nonprofit they are already familiar with increases donors' faith that their money is going toward the right cause.  

If nothing else, donor management software provides a greater sense of preparation, and having a plan is the key to overcoming nature's wild temper.